Bridging the B2C and B2B Research Divide: The Domain of Retailing Literature

نویسندگان

  • Rajiv P. Dant
  • James R. Brown
چکیده

As the oldest academic journal in marketing, Journal of Retailing publishes research dealing with all sorts of B2B and B2C retailing-related topics. However, there appears to be a perception that Journal of Retailing welcomes only research pertaining to B2C issues. In this article, we debunk that perception through an analysis of the content of Journal of Retailing articles published during the 2002–2008 period. In particular, we find that only 18.7% of Journal of Retailing’s content is devoted exclusively to B2C or C2C (consumer-to-consumer) topics. The remainder focuses on B2B research issues. We explore the implications of these findings for researchers who wish to pursue retailing-related B2B research. © 2008 New York University. Published by Elsevier Inc. All rights reserved.

برای دانلود متن کامل این مقاله و بیش از 32 میلیون مقاله دیگر ابتدا ثبت نام کنید

ثبت نام

اگر عضو سایت هستید لطفا وارد حساب کاربری خود شوید

منابع مشابه

Comparing the Impact of Brand Value on Corporate Profit in B2B and B2C Businesses: A Case Study

In recent years, the importance of branding has dramatically increased on the ground that brands have the potential to be a source of long-term competitive advantages for any businesses. Although it seems that brand value, theoretically, has a significant impact on corporate profits, evaluating the brand value's influence level on corporate profits can give clear signals to both managers and in...

متن کامل

B2B Electronic Commerce: Where do Agents Fit In?

With the inception of the Internet, huge opportunities have arisen for intelligent automation of business-based transactions. Intelligent agent architectures have gained acceptance in implementing this domain and supporting electronic commerce and other Internet-based transactions. This use of agents in electronic commerce has mostly been directed toward applications that support transactions b...

متن کامل

Innovations in Software Agent-Based B2B Technologies

In recent years, there has been increasing work where intelligent software agents have been used to support electronic commerce and other Internet-based transactions. This use of agents also called Agent-Mediated Electronic Commerce, has mostly been seen in areas such as service discovery and knowledge management , automated negotiation and pricing, auctioning and transactional reasoning , and ...

متن کامل

AAAI Proceedings Template

With the inception of the Internet, huge opportunities have arisen for intelligent automation of business-based transactions. Intelligent agent architectures have gained acceptance in implementing this domain and supporting electronic commerce and other Internet-based transactions. This use of agents in electronic commerce has mostly been directed toward applications that support transactions b...

متن کامل

Small Business Adoption of E-commerce: A Comparison of B2B and B2C Businesses

This paper examines why both B2B and B2C small businesses adopt of E-commerce. It provides an examination of the association between B2B/B2C adoption and other organizational and managerial factors by questioning small business managers about business sector, market focus, gender of the CEO and educational level of the CEO. It also examines the groupings and priorities of criteria used in the d...

متن کامل

ذخیره در منابع من


  با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید

برای دانلود متن کامل این مقاله و بیش از 32 میلیون مقاله دیگر ابتدا ثبت نام کنید

ثبت نام

اگر عضو سایت هستید لطفا وارد حساب کاربری خود شوید

عنوان ژورنال:

دوره   شماره 

صفحات  -

تاریخ انتشار 2015